Content marketing and storytelling
Do you want to inspire your customers and show them what your company is all about? If yes, creative and multifaceted content marketing is exactly what you need. We…
- advise you on your customized content strategy
- select the right media to reach your target groups
- plan and realize your content development
- create stories around your brand or product
What is content marketing and how does it benefit your company?
The digital world is flooded with countless advertising messages every day, whether on websites or social media. The messages that stand out are the ones that are catchy, entertaining or helpful. Therefore, no matter how good your content is, it has to be presented in an appealing way. With targeted content marketing you can reach your customers by providing high-quality editorial content. Also, you get the opportunity to bind them to your company or brand in the long term.
How does it work? Unlike flashing banners and striking but flat advertising slogans, content marketing relies on the subtle placement of messages and offers recipients real added value through useful information.
Content marketing based on your corporate DNA
Ideally, good content marketing is formed from your unique corporate DNA. Who are you and what makes your company special? How do your products make customers’ lives easier? With content marketing, you meet the reader in their everyday world and create authentic communication. Keyword: storytelling!
Advantages of content marketing
High-quality content with added value creates trust in your brand, binds new and existing customers and ensures good ranking in search engines. This leads to higher visibility, more traffic and can thus generate more leads.
As a digital agency for the F&B, lifestyle and travel industries, we develop digital concepts and advise you on your content marketing strategy, brand positioning and optimization of existing content. We bring your brand to life as part of an omnichannel strategy!
Storytelling made for you
When pursuing content marketing, the possibilities are endless. We can tell your story…
- on your corporate blog, telling your exciting founding history
- in Facebook posts that give followers a glimpse behind the scenes
- on Instagram as part of a Q&A session
- in an advertorial for a renowned online magazine
- for an F&B trade magazine newsletter, showcasing your new product launch
We develop story angles that put your company in the spotlight.